Bradford is the most improved city to live and work

Bradford has been named as the most improved city in a nationwide study of the best places to live and work in the UK.

Bradford’s standing as this year’s top improver is driven by jobs, work-life balance and skills amongst its 25+ year olds.

Bradford has experienced a large reduction in its unemployment rate, measured at 4.1% in 2018 compared to 10% in 2015. The city also demonstrated moderate improvements in work-life balance, health, environment and skills amongst the adult population.

Bradford Council Chief Executive Kersten England said:

“We are delighted to be rated as the most improved city in this year’s Good Growth Index. This is in part is recognition of our employment growth and the great quality of life in the district.

“This has come during a great year where there are many positives to point to – from great national businesses investing in the district such as the NEC and Channel 4 to our strong local businesses such as the growing EXA Networks in the IT sector and expanding high-tech engineering businesses such as Global Precision Engineering in Keighley.

“The district has recently been rated by Barclays as the best city to start a business in the UK and we have welcomed the creation of over two thousand businesses in the first nine months of 2019.

“We know there is more to do and we are looking forward to building on this success.”

The annual Demos-PwC Good Growth for Cities 2019 sets out to show there’s more to economic well-being than just measuring GDP. The index measures the performance of 42 of the UK’s largest cities, England’s Local Enterprise Partnerships (LEPs) and ten Combined Authorities, against a basket of ten factors which the public think are most important when it comes to economic well being. These include jobs, health, income and skills, as well as work-life balance, house-affordability, travel-to-work times, income equality, environment and business start-ups.

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