Place marketing is the promotion of a city or district, to those from outside the area. Whether for business, tourism or education – keeping the location in the minds of others is key to investment and growth.
Every city and district does it, but before we consider how the Bradford District talks to others, we want to look at how Bradford talks to its own. After all, the biggest asset the district has are those that live and work here.
It was while talking to some of these people, that we started to discover the great things they’ve done, and crucially, how rarely they are told to others – it’s an amazing collection of Bradford’s untold stories, and all of them positive. It’s about the people of Bradford talking to other people of Bradford.